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Located in Manhattan's historic Meatpacking District, Bally Haus New York is introduced for the brand's 170-year anniversary as a new U.S. flagship, marrying a legacy of craftsmanship with contemporary design and natural materials.
The Bally Haus concept honors the Swiss pillars of art and architecture, integrating a service-forward approach with a dynamic multi-functional space for cultural and community events, as echoed by its global launch in Milan's Montenapoleone.
Inspired by the angular lines of Manhattan's grid, Bally Haus New York's interior features modular furniture, light natural textures and earthy clay tones, reminiscent of the brickwork of Meatpacking's industrial and architectural past.
At the boutique’s entrance, an immersive, wrap-around digital screen creates a gallery effect—a nod to the neighborhood's art scene—with innovative 360 content. Sculptural plinths from London-based maker Tessa Silva are created using surplus milk protein and molded for a concrete-like feel. The finished product is fully compostable, and may be used as fertilizer at the end of its lifecycle.